{"id":10075,"date":"2026-02-05T16:01:12","date_gmt":"2026-02-05T16:01:12","guid":{"rendered":"https:\/\/www.whiterabbit.es\/tendencies-en-xarxes-socials-que-la-teva-marca-hauria-de-seguir-o-ignorar-el-2026\/"},"modified":"2026-02-05T16:05:50","modified_gmt":"2026-02-05T16:05:50","slug":"tendencies-en-xarxes-socials-que-la-teva-marca-hauria-de-seguir-o-ignorar-el-2026","status":"publish","type":"post","link":"https:\/\/www.whiterabbit.es\/ca\/tendencies-en-xarxes-socials-que-la-teva-marca-hauria-de-seguir-o-ignorar-el-2026\/","title":{"rendered":"Tend\u00e8ncies en xarxes socials que la teva marca hauria de seguir (o ignorar) el 2026"},"content":{"rendered":"[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb min_height=\u00bb365px\u00bb custom_padding=\u00bb17px|||||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb min_height=\u00bb273.9px\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]\n<p style=\"text-align: justify;\">Les xarxes socials canvien r\u00e0pid. Molt r\u00e0pid. Cada any apareixen noves modes, formats virals i promeses de creixement expr\u00e9s que, en molts casos, duren menys que un trend a TikTok. El 2026, m\u00e9s que mai, les marques necessiten criteri.   <\/p>\n<p style=\"text-align: justify;\">A The White Rabbit, com a ag\u00e8ncia de comunicaci\u00f3 i m\u00e0rqueting, ho tenim clar: no es tracta d&#8217;estar en tot, sin\u00f3 d&#8217;estar on t\u00e9 sentit. Per aix\u00f2, <strong>repassem les tend\u00e8ncies en xarxes socials 2026<\/strong> que la teva marca hauria de seguir&#8230; i aquelles que potser conv\u00e9 ignorar. <\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Tend\u00e8ncies en xarxes socials que S\u00cd hauries de seguir el 2026<\/strong><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px|||||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_accordion _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb toggle_level=\u00bbh3&#8243; min_height=\u00bb883.9px\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243; custom_margin=\u00bb-28px|||||\u00bb][et_pb_accordion_item title=\u00bb1. Prioritza el contingut \u00fatil i no el contingut viral\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb open=\u00bbon\u00bb sticky_enabled=\u00bb0&#8243;]\n<p>Durant anys, l&#8217;obsessi\u00f3 va ser l&#8217;abast. El 2026, el focus es despla\u00e7a cap al <strong>valor real del contingut<\/strong>. <\/p>\n<p>Les marques que millor funcionen en xarxes socials per a marques s\u00f3n les que:<\/p>\n<ul>\n<li>Resolen dubtes reals<\/li>\n<li>Expliquen processos complexos de forma senzilla<\/li>\n<li>Aporten context, opini\u00f3 i criteri<\/li>\n<\/ul>\n<p>Un v\u00eddeo que ajudi, ensenyi o aclareixi alguna cosa concreta tindr\u00e0 m\u00e9s recorregut (i m\u00e9s confian\u00e7a) que un que nom\u00e9s busca likes.<\/p>\n<p><strong>Claus:<\/strong><\/p>\n<ul>\n<li>Tutorials breus<\/li>\n<li>Tips accionables<\/li>\n<li>Contingut educatiu adaptat al format short<\/li>\n<\/ul>\n[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bb2. El v\u00eddeo curt continua sent rei (per\u00f2 amb narrativa)\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb open=\u00bboff\u00bb]\n<p style=\"text-align: justify;\">Els <strong>formats virals<\/strong> no desapareixen, evolucionen. El v\u00eddeo curt continua dominant, per\u00f2 ja no n&#8217;hi ha prou amb copiar tend\u00e8ncies. <\/p>\n<p style=\"text-align: justify;\">El 2026 destaquen:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Hooks m\u00e9s naturals i menys for\u00e7ats<\/li>\n<li>Storytelling en menys de 30 segons<\/li>\n<li>V\u00eddeos pensats per retenir, no nom\u00e9s per impactar<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Les marques que entenen com contar hist\u00f2ries breus \u2014no nom\u00e9s fer balls\u2014 s\u00f3n les que marquen la difer\u00e8ncia.<\/p>\n[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bb3. TikTok per a empreses: d&apos;experiment a canal estrat\u00e8gic\u00bb open=\u00bboff\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]\n<p style=\"text-align: justify;\">TikTok deixa de ser \u00abla xarxa dels joves\u00bb per consolidar-se com una plataforma clau per <strong>a empreses i marques<\/strong>.<\/p>\n<p style=\"text-align: justify;\">A TikTok empreses funcionen especialment:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Contingut darrere de c\u00e0meres<\/li>\n<li>Processos reals del negoci<\/li>\n<li>Opini\u00f3 experta i posicionament<\/li>\n<li>Humanitzaci\u00f3 de l&#8217; equip<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">No cal viralitzar cada v\u00eddeo. Cal <strong>coher\u00e8ncia, const\u00e0ncia i una veu clara<\/strong>. <\/p>\n[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bb4. Humanitzaci\u00f3 (no impostada)\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb open=\u00bboff\u00bb]\n<p>Els usuaris detecten el postureig a quil\u00f2metres. El 2026, la humanitzaci\u00f3 funciona nom\u00e9s si \u00e9s aut\u00e8ntica. <\/p>\n<p>&nbsp;<\/p>\n<table border=\"0\" style=\"height: 48px; width: 100%; border-collapse: collapse;\">\n<tbody>\n<tr style=\"height: 24px;\">\n<td style=\"width: 50%; height: 24px;\"><strong>\u2705 DO&#8217; s:<\/strong><\/td>\n<td style=\"width: 50%; height: 24px;\"><strong>\u274c DON&#8217; Ts:<\/strong><\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 50%; height: 24px;\">\n<ul>\n<li>Persones reals de l&#8217; equip<\/li>\n<li>Llenguatge natural<\/li>\n<li>Mostrar errors, aprenentatges i processos<\/li>\n<\/ul>\n<\/td>\n<td style=\"width: 50%; height: 24px;\">\n<ul>\n<li>Guions excessivament artificials<\/li>\n<li>\u00abHola, fam\u00edlia\u00bb sense \u00e0nima<\/li>\n<li>Copiar el to d&#8217; influencers sense sentit de marca<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bb5. Comunitats petites, impacte gran\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb open=\u00bboff\u00bb]\n<p>No totes les marques necessiten milions de seguidors. El 2026, el valor est\u00e0 en: <\/p>\n<ul>\n<li>Comunitats n\u00ednxol<\/li>\n<li>Converses reals<\/li>\n<li>Engagement sostingut<\/li>\n<\/ul>\n<p>Les xarxes socials per a marques evolucionen cap a relacions m\u00e9s properes i menys massives.<\/p>\n[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb custom_margin=\u00bb-38px|auto||auto||\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb custom_padding=\u00bb0px|||||\u00bb]\n<h2><strong>Tend\u00e8ncies en xarxes socials que potser hauries D&#8217;IGNORAR el 2026<\/strong><\/h2>\n[\/et_pb_text][et_pb_accordion _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb toggle_level=\u00bbh3&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_accordion_item title=\u00bb1. Pujar-se a tots els trends sense estrat\u00e8gia\u00bb open=\u00bbon\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]\n<p>No tot \u00e9s per a la teva marca. I no passa res. <\/p>\n<p>Publicar per publicar pot:<\/p>\n<ul>\n<li>Diluir el teu posicionament<\/li>\n<li>Confondre la teva audi\u00e8ncia<\/li>\n<li>Generar soroll sense impacte<\/li>\n<\/ul>\n<p>Abans de sumar-te a un format viral, pregunteu: \u00bfencaixa amb la meva marca?, \u00bfaporta alguna cosa?, \u00bfrefor\u00e7a el meu missatge?<\/p>\n[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bb2. Obsessionar-se amb m\u00e8triques de vanitat\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb open=\u00bboff\u00bb]\n<p>Likes, visualitzacions i seguidors inflen l&#8217;ego, per\u00f2 no sempre el negoci.<\/p>\n<p>El 2026, les m\u00e8triques clau s\u00f3n:<\/p>\n<ul>\n<li>Retenci\u00f3<\/li>\n<li>Interacci\u00f3 qualitativa<\/li>\n<li>Leads<\/li>\n<li>Converses generades<\/li>\n<\/ul>\n<p>Menys focs artificials i m\u00e9s resultats reals.<\/p>\n[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bb3. Automatitzar-ho tot (i perdre la veu)\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb open=\u00bboff\u00bb]\n<p>La IA \u00e9s una gran aliada, per\u00f2 mal usada pot homogene\u00eftzar el contingut.<\/p>\n<p>Ignora la temptaci\u00f3 de:<\/p>\n<ul>\n<li>Copiar textos gen\u00e8rics<\/li>\n<li>Publicar sense revisi\u00f3 humana<\/li>\n<li>Perdre el to propi de marca<\/li>\n<\/ul>\n<p>La tecnologia ha de potenciar l&#8217;estrat\u00e8gia, no substituir-la.<\/p>\n[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb min_height=\u00bb171.7px\u00bb global_colors_info=\u00bb{}\u00bb custom_margin=\u00bb-38px|auto||auto||\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb custom_margin=\u00bb-11px|||||\u00bb]\n<h2><strong>Criteri abans que tend\u00e8ncia<\/strong><\/h2>\n<p>Les <strong>tend\u00e8ncies en xarxes socials 2026<\/strong> no van de fer m\u00e9s, sin\u00f3 de fer millor. Les marques que destaquen s\u00f3n les que entenen el seu prop\u00f2sit, la seva audi\u00e8ncia i el paper real de les xarxes en el seu negoci. <\/p>\n<p>A The White Rabbit, <a href=\"https:\/\/www.whiterabbit.es\/ca\/\">ag\u00e8ncia de comunicaci\u00f3 a Barcelona<\/a>, ajudem les marques a prendre decisions estrat\u00e8giques: quines tend\u00e8ncies seguir, quines ignorar i com convertir les xarxes socials en una eina real de posicionament i creixement.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb custom_padding=\u00bb7px|||||\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_contact_form title=\u00bbParlem de la teva estrat\u00e8gia en xarxes socials per al 2026?\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb _unique_id=\u00bb5bd52ea4-da76-45dd-8811-f63dcba577ac\u00bb title_level=\u00bbh2&#8243; 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Molt r\u00e0pid. Cada any apareixen noves modes, formats virals i promeses de creixement expr\u00e9s que, en molts casos, duren menys que un trend a TikTok. El 2026, m\u00e9s que mai, les marques necessiten criteri. A The White Rabbit, com a ag\u00e8ncia de comunicaci\u00f3 i m\u00e0rqueting, ho tenim clar: no es [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":10076,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[415],"tags":[],"class_list":["post-10075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-serveis"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.whiterabbit.es\/ca\/wp-json\/wp\/v2\/posts\/10075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.whiterabbit.es\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.whiterabbit.es\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.whiterabbit.es\/ca\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.whiterabbit.es\/ca\/wp-json\/wp\/v2\/comments?post=10075"}],"version-history":[{"count":4,"href":"https:\/\/www.whiterabbit.es\/ca\/wp-json\/wp\/v2\/posts\/10075\/revisions"}],"predecessor-version":[{"id":10097,"href":"https:\/\/www.whiterabbit.es\/ca\/wp-json\/wp\/v2\/posts\/10075\/revisions\/10097"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.whiterabbit.es\/ca\/wp-json\/wp\/v2\/media\/10076"}],"wp:attachment":[{"href":"https:\/\/www.whiterabbit.es\/ca\/wp-json\/wp\/v2\/media?parent=10075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.whiterabbit.es\/ca\/wp-json\/wp\/v2\/categories?post=10075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.whiterabbit.es\/ca\/wp-json\/wp\/v2\/tags?post=10075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}