{"id":9655,"date":"2025-10-01T11:31:39","date_gmt":"2025-10-01T11:31:39","guid":{"rendered":"https:\/\/www.whiterabbit.es\/el-poder-de-lstorytelling-com-contar-histories-que-venguin-i-connectin\/"},"modified":"2025-10-01T11:34:40","modified_gmt":"2025-10-01T11:34:40","slug":"storytelling-en-marketing","status":"publish","type":"post","link":"https:\/\/www.whiterabbit.es\/ca\/storytelling-en-marketing\/","title":{"rendered":"El poder de l&#8217;storytelling: com contar hist\u00f2ries que venguin i connectin"},"content":{"rendered":"[et_pb_section fb_built=&#8221;1&#8243; theme_builder_area=&#8221;post_content&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;41px|||||&#8221;][et_pb_row _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; custom_padding=&#8221;0px|||||&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][et_pb_column _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; min_height=&#8221;1244.2px&#8221; custom_margin=&#8221;||-26px|||&#8221; custom_padding=&#8221;||0px|||&#8221;]\n<p style=\"text-align: justify;\">En m\u00e0rqueting digital, les dades i les m\u00e8triques s\u00f3n importants, per\u00f2 el que realment mou les persones s\u00f3n les emocions. L&#8217;storytelling en m\u00e0rqueting s&#8217;ha convertit en una de les eines m\u00e9s poderoses per crear vincles entre marques i audi\u00e8ncies. Una bona hist\u00f2ria no nom\u00e9s atrau l&#8217;atenci\u00f3: genera confian\u00e7a, inspira i converteix.  <\/p>\n<p style=\"text-align: justify;\">\n<h2 style=\"text-align: justify;\">Qu\u00e8 \u00e9s l&#8217;storytelling en m\u00e0rqueting<\/h2>\n<p style=\"text-align: justify;\">L&#8217;storytelling en m\u00e0rqueting \u00e9s la capacitat d&#8217;una marca per contar hist\u00f2ries que transmetin valors, emocions i experi\u00e8ncies en lloc de limitar-se a comunicar caracter\u00edstiques d&#8217;un producte o servei.<\/p>\n<p style=\"text-align: justify;\">Es tracta d&#8217;una t\u00e8cnica que va m\u00e9s enll\u00e0 de la publicitat: se centra en la narrativa de marca per construir connexions duradores.<\/p>\n<p style=\"text-align: justify;\">\n<h2 style=\"text-align: justify;\">Beneficis de l&#8217; storytelling en comunicaci\u00f3 i m\u00e0rqueting digital<\/h2>\n<ul style=\"text-align: justify;\">\n<li><strong>Humanitzaci\u00f3 de la marca:<\/strong> mostrar un costat aut\u00e8ntic i proper.<\/li>\n<li><strong>Connexi\u00f3 emocional:<\/strong> generar empatia i confian\u00e7a amb l&#8217; audi\u00e8ncia.<\/li>\n<li><strong>M\u00e9s recordaci\u00f3:<\/strong> les hist\u00f2ries s\u00f3n m\u00e9s f\u00e0cils de recordar que les dades.<\/li>\n<li><strong>Valor afegit al branded content:<\/strong> converteix els missatges en experi\u00e8ncies memorables.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\n<h2 style=\"text-align: justify;\">Com aplicar l&#8217;storytelling en la teva estrat\u00e8gia de m\u00e0rqueting<\/h2>\n<h3 style=\"text-align: justify;\">1. Defineix la narrativa de la teva marca<\/h3>\n<p style=\"text-align: justify;\">Identifica la missi\u00f3, visi\u00f3 i valors que desitges transmetre. L&#8217;storytelling ha d&#8217;estar alineat amb la teva identitat de marca. <\/p>\n<h3 style=\"text-align: justify;\">2. Coneix la teva audi\u00e8ncia<\/h3>\n<p style=\"text-align: justify;\">Investiga les seves necessitats, aspiracions i emocions. Una bona hist\u00f2ria es construeix pensant en qui la rep. <\/p>\n<h3 style=\"text-align: justify;\">3. Crea personatges i conflictes<\/h3>\n<p style=\"text-align: justify;\">Tota hist\u00f2ria necessita protagonistes i reptes. Aix\u00f2 facilita que l&#8217;audi\u00e8ncia s&#8217;identifiqui amb la narrativa. <\/p>\n<h3 style=\"text-align: justify;\">4. Usa m\u00faltiples formats de branded content<\/h3>\n<p style=\"text-align: justify;\">Integra l&#8217;storytelling en els teus v\u00eddeos, posts en xarxes socials, blogs, podcasts i campanyes d&#8217;email m\u00e0rqueting.<\/p>\n<h3 style=\"text-align: justify;\">5. Genera un tancament inspirador<\/h3>\n<p style=\"text-align: justify;\">Les hist\u00f2ries que venen s\u00f3n aquelles que deixen un ensenyament, reforcen valors i motiven l&#8217;acci\u00f3.<\/p>\n<p style=\"text-align: justify;\">\n<h2 style=\"text-align: justify;\">Exemples de storytelling en m\u00e0rqueting digital<\/h2>\n<ul>\n<li style=\"text-align: justify;\"><strong>Campanyes de marca:<\/strong> empreses que conten la hist\u00f2ria dels seus fundadors o clients reals.<\/li>\n<li style=\"text-align: justify;\"><strong>Contingut audiovisual:<\/strong> espots que apel\u00b7len a l&#8217;emoci\u00f3 m\u00e9s que a la descripci\u00f3 t\u00e8cnica.<\/li>\n<li style=\"text-align: justify;\"><strong>Xarxes socials:<\/strong> relats breus que humanitzen la marca i mostren el seu costat m\u00e9s aut\u00e8ntic.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><\/h2>\n<h2>Preguntes freq\u00fcents (FAQ)<\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; min_height=&#8221;343px&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][et_pb_column _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243; theme_builder_area=&#8221;post_content&#8221;][et_pb_accordion _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; min_height=&#8221;283.1px&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; admin_label=&#8221;Preguntas frecuentes&#8221;][et_pb_accordion_item title=&#8221;Qu\u00e8 \u00e9s l&apos;storytelling en m\u00e0rqueting?&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; open=&#8221;on&#8221; theme_builder_area=&#8221;post_content&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]\n<p>\u00c9s la t\u00e8cnica de contar hist\u00f2ries que transmeten emocions i valors per connectar amb l&#8217;audi\u00e8ncia i potenciar la comunicaci\u00f3 de marca.<\/p>\n[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Per qu\u00e8 l&apos;storytelling connecta millor amb els clients?&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; open=&#8221;off&#8221; theme_builder_area=&#8221;post_content&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]\n<p>Perqu\u00e8 les persones s&#8217;identifiquen amb experi\u00e8ncies i emocions, no amb dades. L&#8217;storytelling humanitza i genera confian\u00e7a. <\/p>\n[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Com integrar l&apos;storytelling en la meva estrat\u00e8gia de comunicaci\u00f3?&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]\n<p>Definint la narrativa de marca, adaptant-la al <strong>branded content<\/strong> i comunicant-la en diferents formats digitals.<\/p>\n[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]\n<h2>Storytelling en m\u00e0rqueting: la clau de les marques que inspiren<\/h2>\n<p>L&#8217;storytelling en m\u00e0rqueting \u00e9s molt m\u00e9s que una tend\u00e8ncia: \u00e9s la forma en qu\u00e8 les marques m\u00e9s influents construeixen confian\u00e7a i rellev\u00e0ncia. Apostar per la narrativa de marca i la humanitzaci\u00f3 de la comunicaci\u00f3 et permetr\u00e0 diferenciar-te i connectar de manera aut\u00e8ntica. <\/p>\n<p>A The White Rabbit, ajudem marques a dissenyar estrat\u00e8gies de storytelling que inspiren, emocionen i venen.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243; theme_builder_area=&#8221;post_content&#8221;][et_pb_button button_text=&#8221;Parlem de com impulsar la teva comunicaci\u00f3&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; button_url=&#8221;https:\/\/www.whiterabbit.es\/contacto&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;18px&#8221; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22button_bg_color%22,%22button_border_color%22%93}&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;gcid-primary-color&#8221; button_bg_enable_color=&#8221;on&#8221; button_border_width=&#8221;10px&#8221; button_border_radius=&#8221;16px&#8221; button_border_color=&#8221;gcid-primary-color&#8221; button_letter_spacing=&#8221;0px&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; button_icon_color=&#8221;#FFFFFF&#8221; box_shadow_style=&#8221;preset2&#8243; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>En m\u00e0rqueting digital, les dades i les m\u00e8triques s\u00f3n importants, per\u00f2 el que realment mou les persones s\u00f3n les emocions. L&#8217;storytelling en m\u00e0rqueting s&#8217;ha convertit en una de les eines m\u00e9s poderoses per crear vincles entre marques i audi\u00e8ncies. Una bona hist\u00f2ria no nom\u00e9s atrau l&#8217;atenci\u00f3: genera confian\u00e7a, inspira i converteix. Qu\u00e8 \u00e9s l&#8217;storytelling en [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":9654,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[415],"tags":[],"class_list":["post-9655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-serveis"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.whiterabbit.es\/ca\/wp-json\/wp\/v2\/posts\/9655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.whiterabbit.es\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.whiterabbit.es\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.whiterabbit.es\/ca\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.whiterabbit.es\/ca\/wp-json\/wp\/v2\/comments?post=9655"}],"version-history":[{"count":4,"href":"https:\/\/www.whiterabbit.es\/ca\/wp-json\/wp\/v2\/posts\/9655\/revisions"}],"predecessor-version":[{"id":9667,"href":"https:\/\/www.whiterabbit.es\/ca\/wp-json\/wp\/v2\/posts\/9655\/revisions\/9667"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.whiterabbit.es\/ca\/wp-json\/wp\/v2\/media\/9654"}],"wp:attachment":[{"href":"https:\/\/www.whiterabbit.es\/ca\/wp-json\/wp\/v2\/media?parent=9655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.whiterabbit.es\/ca\/wp-json\/wp\/v2\/categories?post=9655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.whiterabbit.es\/ca\/wp-json\/wp\/v2\/tags?post=9655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}