{"id":9681,"date":"2025-10-02T10:00:00","date_gmt":"2025-10-02T10:00:00","guid":{"rendered":"https:\/\/www.whiterabbit.es\/?p=9681"},"modified":"2025-10-01T13:39:12","modified_gmt":"2025-10-01T13:39:12","slug":"tipus-influencers","status":"publish","type":"post","link":"https:\/\/www.whiterabbit.es\/ca\/tipus-influencers\/","title":{"rendered":"Quins tipus d&#8217;influencers hi ha segons el nombre de seguidors?"},"content":{"rendered":"[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]\n<p style=\"text-align: justify;\">L&#8217;influencer m\u00e0rqueting s&#8217;ha consolidat com una de les estrat\u00e8gies m\u00e9s efectives per connectar marques i audi\u00e8ncies. No obstant aix\u00f2, no tots els influencers s\u00f3n iguals: cada tipus t\u00e9 un impacte diferent segons el nombre de seguidors i el nivell d&#8217;engagement. <\/p>\n<p style=\"text-align: justify;\">En aquest article veurem els principals tipus d&#8217;influencers i com triar el m\u00e9s adequat per a la teva estrat\u00e8gia de m\u00e0rqueting digital.<\/p>\n<h2 style=\"text-align: justify;\"><\/h2>\n<h2 style=\"text-align: justify;\"><\/h2>\n<h2 style=\"text-align: justify;\">Tipus d&#8217; influencers segons nombre de seguidors<\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_toggle title=\u00bbNanoinfluencers (menys de 10.000 seguidors)\u00bb _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]\n<ul>\n<li>Alta rodalia i confian\u00e7a amb la seva comunitat.<\/li>\n<li>Engagement molt elevat.<\/li>\n<li>Ideals per a campanyes de n\u00ednxol i missatges aut\u00e8ntics.<\/li>\n<\/ul>\n[\/et_pb_toggle][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_toggle title=\u00bbMicroinfluencers (10.000 \u2013 100.000 seguidors)\u00bb _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]\n<ul>\n<li>Comunitat segmentada i activa.<\/li>\n<li>Gran credibilitat en el seu sector.<\/li>\n<li>Excel\u00b7lent relaci\u00f3 cost-benefici per a campanyes espec\u00edfiques.<\/li>\n<\/ul>\n[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_toggle title=\u00bbMacroinfluencers (100.000 \u2013 1 mili\u00f3 de seguidors)\u00bb _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]\n<ul>\n<li>Major abast i visibilitat.<\/li>\n<li>Audi\u00e8ncia \u00e0mplia i variada.<\/li>\n<li>Ideals per donar notorietat a campanyes a gran escala.<\/li>\n<\/ul>\n[\/et_pb_toggle][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_toggle title=\u00bbMegainfluencers o celebritats (m\u00e9s d&#8217;1 mili\u00f3 de seguidors)\u00bb _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]\n<ul>\n<li>M\u00e0xima visibilitat i notorietat de marca.<\/li>\n<li>Abast massiu.<\/li>\n<li>Recomanats per a llan\u00e7aments globals o marques que busquen impacte immediat.<\/li>\n<\/ul>\n[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb min_height=\u00bb411.8px\u00bb custom_padding=\u00bb||0px|||\u00bb global_colors_info=\u00bb{}\u00bb]\n<h2>Avantatges de cada tipus d&#8217; influencer<\/h2>\n<ul>\n<li><strong>Nanoinfluencers:<\/strong> autenticitat i connexi\u00f3 real.<\/li>\n<li><strong>Microinfluencers:<\/strong> equilibri entre abast i engagement.<\/li>\n<li><strong>Macroinfluencers:<\/strong> visibilitat i notorietat.<\/li>\n<li><strong>Megainfluencers: abast massiu<\/strong> i r\u00e0pida viralitzaci\u00f3.<\/li>\n<\/ul>\n<p>Cada nivell t\u00e9 un rol diferent i pot ser clau segons els objectius de la teva estrat\u00e8gia d&#8217;influencer m\u00e0rqueting.<\/p>\n<p>&nbsp;<\/p>\n<h2>Com triar el tipus d&#8217;influencer adequat per a la teva estrat\u00e8gia<\/h2>\n<ul>\n<li>Defineix els teus objectius de m\u00e0rqueting (notorietat, vendes, engagement, branding).<\/li>\n<li>Analitza el perfil de la teva audi\u00e8ncia i el canal m\u00e9s rellevant.<\/li>\n<li>Avalua el pressupost disponible per a la campanya.<\/li>\n<li>Considera la credibilitat i afinitat de l&#8217;influencer amb els valors de la teva marca.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Preguntes freq\u00fcents (FAQ)<\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb min_height=\u00bb177.8px\u00bb custom_padding=\u00bb||0px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_accordion _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_accordion_item title=\u00bbQuins s\u00f3n els principals tipus d&apos;influencers?\u00bb open=\u00bbon\u00bb _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]\n<p>Nanoinfluencers, microinfluencers, macroinfluencers i megainfluencers, diferenciats segons el seu nombre de seguidors.<\/p>\n[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bbQuins avantatges tenen els microinfluencers?\u00bb open=\u00bboff\u00bb _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]\n<p>Ofereixen un engagement alt, credibilitat i un p\u00fablic segmentat, cosa que els converteix en una opci\u00f3 molt rendible.<\/p>\n[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bbQuina \u00e9s la difer\u00e8ncia entre macroinfluencers i megainfluencers?\u00bb _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb open=\u00bboff\u00bb]\n<p>Els macroinfluencers tenen entre 100.000 i 1 mili\u00f3 de seguidors; els megainfluencers superen el mili\u00f3 i solen ser celebritats.<\/p>\n[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb min_height=\u00bb152px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]\n<h2>Tipus d&#8217; influencers: la clau d&#8217; una estrat\u00e8gia efectiva<\/h2>\n<p>L&#8217;\u00e8xit de l&#8217;influencer m\u00e0rqueting no dep\u00e8n del nombre de seguidors, sin\u00f3 de triar l&#8217;influencer adequat per als teus objectius de comunicaci\u00f3. Integrar nanoinfluencers, micro o macro en el teu pla pot marcar la difer\u00e8ncia en visibilitat, engagement i conversi\u00f3. <\/p>\n<p>A The White Rabbit, ajudem les marques a dissenyar estrat\u00e8gies d&#8217;influencer m\u00e0rqueting que combinen creativitat, dades i els perfils m\u00e9s efectius per a cada campanya.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_button button_url=\u00bbhttps:\/\/www.whiterabbit.es\/ca\/serveis-de-social-media-the-white-rabbit\/\u00bb button_text=\u00bbDissenyem la teva estrat\u00e8gia d&#8217;influencer m\u00e0rqueting  \u00bb _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_color=\u00bb#FFFFFF\u00bb button_bg_color=\u00bbgcid-primary-color\u00bb button_border_width=\u00bb6px\u00bb button_border_color=\u00bbgcid-primary-color\u00bb button_border_radius=\u00bb16px\u00bb hover_enabled=\u00bb0&#8243; box_shadow_style=\u00bbpreset2&#8243; global_colors_info=\u00bb{%22gcid-primary-color%22:%91%22button_bg_color%22,%22button_border_color%22%93}\u00bb sticky_enabled=\u00bb0&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;influencer m\u00e0rqueting s&#8217;ha consolidat com una de les estrat\u00e8gies m\u00e9s efectives per connectar marques i audi\u00e8ncies. No obstant aix\u00f2, no tots els influencers s\u00f3n iguals: cada tipus t\u00e9 un impacte diferent segons el nombre de seguidors i el nivell d&#8217;engagement. En aquest article veurem els principals tipus d&#8217;influencers i com triar el m\u00e9s adequat per [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":9692,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[414,415],"tags":[],"class_list":["post-9681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-servicios","category-serveis"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.whiterabbit.es\/ca\/wp-json\/wp\/v2\/posts\/9681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.whiterabbit.es\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.whiterabbit.es\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.whiterabbit.es\/ca\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.whiterabbit.es\/ca\/wp-json\/wp\/v2\/comments?post=9681"}],"version-history":[{"count":9,"href":"https:\/\/www.whiterabbit.es\/ca\/wp-json\/wp\/v2\/posts\/9681\/revisions"}],"predecessor-version":[{"id":9714,"href":"https:\/\/www.whiterabbit.es\/ca\/wp-json\/wp\/v2\/posts\/9681\/revisions\/9714"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.whiterabbit.es\/ca\/wp-json\/wp\/v2\/media\/9692"}],"wp:attachment":[{"href":"https:\/\/www.whiterabbit.es\/ca\/wp-json\/wp\/v2\/media?parent=9681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.whiterabbit.es\/ca\/wp-json\/wp\/v2\/categories?post=9681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.whiterabbit.es\/ca\/wp-json\/wp\/v2\/tags?post=9681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}